A new DTC model (direct-to-clinician) is on the rise. Here’s how healthcare and life science tech companies are evolving go-to-market strategies for the next generation of workers.
A super insightful post! Thanks for sharing it, Morgan. The key role of engagement is something we've witnessed firsthand while building Nabla. We'd love to share your work with our readers in our next newsletter. Take care!
Spot on about bottom-up engagement. It's where so much of tech has failed in healthcare, I've seen a lot of cool technologies that have failed spectacularly on implementation because they didn't engage the users.
Direct-to-clinician: How product-led growth is transforming healthcare and life sciences
A super insightful post! Thanks for sharing it, Morgan. The key role of engagement is something we've witnessed firsthand while building Nabla. We'd love to share your work with our readers in our next newsletter. Take care!
Spot on about bottom-up engagement. It's where so much of tech has failed in healthcare, I've seen a lot of cool technologies that have failed spectacularly on implementation because they didn't engage the users.
Amazing post! unlike non-clinician analysts I feel you really have your finger on the pulse of the healthcare market.
Phenomenally enlightening & masterfully written! Thanks for sharing this awesome article Morgan.